M+. A new format for Primal collection

Primal 5x30 is now available. This new size emphasizes the shading of the product once installed, making it unique and rich in movement.

Primal is characterized by a surface that is not perfectly regular and by an aesthetic in seeded, whose uneven distribution and changes of tone are desired. The random arrangement of the material ensures maximum surface naturalness.

M+ wanted to design a material that would fall outside an accurate classification. M+ started from the patches of ancient floors in which the original surface, worn or broken, is sealed with portions of new material generating irregularities and randomness of patterns on the surface.