Poltrona Frau, born in 1912, celebrates 110 years of authentic evolution through its cultural and manufacturing heritage and its innovative present. The last 10 years show Poltrona Frau's consistent path towards a future that interprets contemporary lifestyles through the lens of sustainability.

The projects realised by the 3 Business Units Home & Office, Custom Interiors and Interiors in Motion have involved private residences, public spaces, automotives and centres for entertainment globally.

In partnership with internationally known architects and designers, over 200 residential collections, an original system of products, together with a visionary project of colours (Pelle Frau® ColorSphere®) have been created. These are a testimony to Poltrona Frau's transition from a company of excellence in furniture to a Brand capable of creating lifestyles.

Strategic partnerships with luxury brands such as Acqua Di Parma, Ferrari, Loro Piana and Cantina Luce della Vite have enabled the creation of unique and sophisticated objects that contribute to the company's growth in the world with style and elegance.

The opening of new monobrand stores in Milan, London, Miami, Los Angeles, Dubai and Shanghai, alongside the digital launch of the E-commerce platform and the integration of the physical and virtual experience has enabled the company to improve the relationship and interaction with its customers.

INITIATIVES FOR 100+10 YEARS

• The renovated Poltrona Frau Museum
  For this important anniversary, this year Poltrona Frau has designed a new exhibition, curated by Michele de Lucchi, for the Poltrona Frau Museum in Tolentino. A space open to the public, intentionally designed to become a place for meeting, exchanging and reflecting.
• The Poltrona Frau True Evolution 2022 collection
  More than 20 products will be presented at the Salone del Mobile in Milan (7-12 June 2022), including new products and range extensions, under the title of “True Evolution 2022 Collection”. Able to meet needs and aspirations of contemporary living with Italian taste and savoir vivre.
• An unreleased and sustainable limited edition
  An unusual collaboration with a well-known international artist, who through an unexpected language vibrant in colours, interprets one of Poltrona Frau's icons with a radical point of view. The precious limited edition of the Archibald armchair, produced in 110 pieces to celebrate the company's anniversary, demonstrates Poltrona Frau's ability to break away the language that has characterised it so far, looking towards unexplored design horizons.
  The limited edition is inherently sustainable, upholstered with the new Pelle Frau® Impact Less leather, tanned with natural components and without the use of chrome, it promises a reduced environmental impact.
  A concrete sign of a strategic path to sustainability by Poltrona Frau which, by the end of 2022, is committed to making its entire Pelle Frau® ColorSphere® (SC) collection available in this innovative leather. With the aim of reducing 50% of CO2 emissions by 2030.
• "Poltrona Frau. Intelligence In Our Hands" the last chapter of the monograph
  The monograph "Poltrona Frau. Intelligence In Our Hands", published on the occasion of its centenary, will be re-distributed together with the new chapter that describes the evolution of Poltrona Frau over the last 10 years. From the new concept of product systems and living environments to the renewed corporate strategy in terms of sustainability.